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With 191.4 billion emails flying into global inboxes daily, grabbing your customer's attention with an email can feel like a shot in the dark. Almost all (93%) of B2B marketers are using content marketing techniques to engage current customers and attract new ones. Read More

Recently, a number of people have asked me my thoughts on closing skills.  I think they are asking me about the 8-12-15... techniques to close.  I've never b Read More

What makes famous brands recognizable? Their logos and slogans.

Take McDonald's, for example. A simple look at its Golden Arches and "I'm loving it" motto automatically evokes an emotional response that goes beyond tasty hamburgers and fries.

A slogan is not just an important part of a brandi Read More

Have you ever sat back and watched how certain brands or even individuals have just appeared, almost as if from nowhere.

Then all of a sudden, you’re seeing them mentioned everywhere.

And even all of the key players in your market are sharing their stuff or allowing them to post on their blog Read More

Congratulations, your landing page has converted a lead. That’s awesome.

But before you pop the champagne cork, I’m afraid you have to hold on for a second. Your lead is warm right now, in this short moment. Don’t let them slip away without a quick, “oh, one more thing!”

There’s no better ti Read More

The words you use to communicate with your audience will determine what kind of impact you have in your marketing. Read More

Brands need to figure out how to deal with Facebook Zero and dramatically decreased reach. Here’s how Read More

So how could you build your blog up from scratch? Building a blog is a challenging, yet a crucial task. If you just start a blog and let it sit, it won't grow itself. Read More

The rapid growth of the mobile market has made online business owners rethink their strategies and revamp their sites. Following are some tips to consider for your overall mobile marketing strategy.. Read More

So, you made up your mind that you will forget about employment and dive into the field of owning a business. Well, there is so much to enjoy in owning a business but you should know that to be the master, you first have to be the servant of your business. Read More