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By Diarmuid O'Connell

I was caught ‘show-rooming’ last month. Funny thing is I did not realise I was doing it until the salesman ‘told’ me. And he could tell what I was at because one thing an experienced sales professional is an expert in, is buyer personas. What can a marketer learn from a sal Read More

Are you using hashtags on Facebook yet? I put together a few examples of how small businesses are using them to see what we can learn. Read More

When entrepreneurs come to me with that “million dollar idea,” I have to tell them that an idea alone is really worth nothing. It’s all about the execution, and investors invest in the people who can execute, or even better, have a history of successful execution. Execution is making things happen, Read More

We asked Linked In members of the “Marketing Executives Group“:
What’s the #1 thing you need to figure out about the web?

Over 100 marketing professionals responded. We’ve sifted through all the responses to group and quantify them into an insightful list. Here are the top things marketing prof Read More

SlideShare is an under-utilized content marketing strategy that many businesses overlook. But SlideShare presentations have the ability to rank well in search engine results, so you should be optimizing all of your presentations for the keywords you want to rank for in search. Read More

If you're in the tech business, now is the time to add content marketing to your strategy. Consumers are crying out for help in keeping up with changing technology, and with a solid content plan, you can save the day. Read More

Many small businesses don’t have a financial plan, otherwise known as a budget. But they should! Here's 5 ways to build one from awesome business experts. Read More

Discover 7 bright tactics and techniques to boost your B2B Pinterest for business presence, promote your content effectively, and increase your fan engagement. Read More

This post discusses the BYOD movement--“Bring Your Own (computing) Device” to work movement, which has swept America in the past five years. If your business is like ours, you’re now under pressure to allow employees to use their own smartphones, tablets and laptops for work. A study last year foun Read More

It would seem that with all the business and financial experience amongst the six sharks on the popular reality show Shark Tank–a show that features business pitches from entrepreneurs who are looking for an investor–they would be able to sniff out the entrepreneurs who have potential every time. A Read More