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Segmentation is a key strategy for increasing email marketing metrics and conversion rates. Get seven best practices for successful segmentation. Read More

From understanding your customer to content marketing, Matt Heinz shares how to find, influence and convert more prospects into customers. Read More

Yahoo's security breach was a wake-up call for any organization with public-facing web apps. Minimize your risk of being compromised: call a security pro. Read More

Today, barcodes are completely integrated into mainstream life — nearly every product in a grocery, department or mass merchandise store bears a UPC barcode. It’s clear that this technology works, and will continue to do so. Here are a few predictions on barcode technology. Read More

Fusion Alliance is made up of people who reflect the core values of our organization. Learn more about the Project Management team and how they live Fusion Alliance's values. Read More

In a recent episode of Mad Marketing TV, Colleen Francis, President of Engage Selling discussed what sales managers can do to help their sales team be more effective. Read More

Even though, as a country, we’ve experienced a decline in entrepreneurship during the recent economic crisis, it remains a cornerstone in our economy—as it always has been. There are several reasons why small businesses thrive. Here's why. Read More

The most recent change to YouTube is a substantial one, and if your business has yet to adopt online video as a healthy slice of its marketing pie, you’ll want to listen up. Read More

When it comes to social media, it's important to build an integrated strategy. SEO, content marketing and social media all work better for lead generation when they work together. Read More

In addition to the threat of public negative feedback, the use of social media unleash a host of privacy and compliance concerns within regulated industries. Read More