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You may never get a star on Hollywood Boulevard, but many bloggers are making their companies and themselves famous by blogging. And more than half say it's helped them get recognized at work. Hooray for Bloggywood ... Read More

When marketer Tom Fishbourne started drawing cartoons poking fun at senior management, all his marketing friends thought he was committing career suicide. But then, he started seeing executives pop up his distribution list too. Today he has 10,000 subscribers to his weekly cartoon and he landed his recent hot job because of his cartoons, not in sp Read More

Here's an outdoor campaign that broke all the rules in all of the right ways. Read More

Great list of which companies are doing what online with blogs, microblogging, social networks. Would LOVE to see a list of which small b2b are doing same ... A poll we did of smbs said 70% had no plans to do social marketing at all, including blogging. You can see the survey here http://eimr.blogspot.com/2008/06/social-media-no-thanks-say-70-of-o Read More

When retention rates started sinking, this organization sent a postcard to members saying "Please Come Back. What can we do to get your back?" It worked. Read More

A loyalty program, of course, will not increase a customer's loyalty, so that should not be the overriding goal. Rather, the purpose of the program is to demonstrate the company's loyalty to a good customer, and often that surfaces in economic value like discounts, gift certificates, points, etc. Read More

Sometimes your own employees may hold the secrets to a successful viral marketing campaign. Read More

When it comes to freelancing and working on the web, few things are more important than the online applications that make it all possible. From project management, to invoicing, to contact management, and more — each of these apps play a critical role in running an online or freelance business. At FreelanceFolder, we've been on a sort of quest Read More

A great check list that is easier to read probably than it is to implement. But a wonderful reminder list. Read More

Why do so many companies go to such great lengths to make their website addresses forgettable, unintuitive and confusing? Some ways to stand out that many companies miss. Read More