KEXINO voted on the following stories on BizSugar

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To provide a unified customer experience means a new way of doing business. one where the entire organization delivers a seamless, personalized and relevant customer experience, no matter where the interaction takes place. Read More
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Instead of continually dividing a business into niche areas of specialization, there’s an argument for the return of what we could call the “informed generalist”. Read More
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All Products Are Now Commodities

All Products Are Now Commodities - http://kexino.com Avatar Posted by KEXINO under Marketing
From http://kexino.com 2911 days ago
Made Hot by: steefen on May 4, 2016 9:44 am
Today your products or services, no matter how great they may be, are seen as commodities. How much your brand is liked is the new barometer of how much advocacy it will generate. Read More
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Marketing Mediocrity Is Settling For “Good Enough”

Marketing Mediocrity Is Settling For “Good Enough” - http://kexino.com Avatar Posted by KEXINO under Marketing
From http://kexino.com 2966 days ago
Made Hot by: blogexpert on March 9, 2016 9:17 am
“Good Enough” is no longer good enough. Today’s business marketing successes are where someone refused to accept the status quo, and instead set out to change a fundamental rule of that industry. Read More
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Mobile Marketing Isn't Just For Apple Devices

Mobile Marketing Isn\'t Just For Apple Devices - http://kexino.com Avatar Posted by KEXINO under Direct Marketing
From http://kexino.com 2987 days ago
Made Hot by: robinandy58 on February 19, 2016 7:52 am
There's a strong chance that you're targeting an audience who uses a mobile device that’s different from the one you personally own. You owe it to them to (at least) be familiar with that device. Read More
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Today’s marketers can’t just rely on Big Data for their decisions, any more than they can rely purely on guy feeling. Today, it’s about combining the two. Read More
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Accepting that your business value offering doesn’t check the boxes for everyone isn’t a reflection on your product, or service, or company. Not everyone who’s your target customer will buy from you. And that’s absolutely fine. Read More
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You can’t market successfully to your audience until you understand the choices that they are making, and can see the alternatives from their eyes. The more you try to unearth your “stealth competitors”, the better you marketing will be. Read More
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The problem with basing a business on building widgets faster and more cheaply is the assumption that the demand for those widgets will never wane. But that day will surely come. Read More
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Too much customer choice overly complicates the buying process.

Customers become too overwhelmed with making sure that they choose correctly that, often, they end-up choosing nothing. Read More
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