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Too much customer choice overly complicates the buying process.

Customers become too overwhelmed with making sure that they choose correctly that, often, they end-up choosing nothing. Read More

Unlike the waving of wet fingers or listening to the HiPPO, CRO is based on cold, hard facts. It’s a structured and systematic approach that takes in analytics, user feedback, and testing to determine the best approach for maximizing the potential conversion rate of a particular page Read More

Having a website optimized for mobile-devices has been growing in importance for some time. With Google’s latest search algorithm changes, scheduled in less than a month's time, it’s become critical. Read More

If your legacy products, services or features have lost their relevance in the minds of your customers, keeping them going may be doing more than sapping resources. It may be adversely affecting your brand. Read More

For most products and services cold-calling, billboards and telemarketing are precisely the wrong ways to spread a message. Not because they won’t be noticed. But because they won’t be believed. Read More

iBeacon-type technology could radically transform the way that organizations interact and communicate with their audiences. However marketers need to learn from their mistakes with previous mobile technologies. Mobile-centric marketing should be as much about user behavior as it is about technology Read More

We're told to keep our messaging tight and simple. But on the way there, are we guilty of dumbing-down our content and patronizing our audience? Read More

The problem with creating a good first impression with your customer is that we have no idea when that first impression is going to manifest. We don’t know – or control – the factors that will be used to create the story that the customer will tell herself, which is why authenticity matters. Read More

Fear is never far away when starting or running any business. But it’s at the edge – where fear, risk and anxiety live – where we do our best work. Fear is where the magic happens.
The enemy isn’t fear. It’s indifference, anxiety – and paralysis. Don’t let fear stop you doing what needs to be don Read More

The old ways of business were determined based upon a position of dominance - being the incumbent was the ultimate goal. Today it’s less about being dominant and more about being relevant. It’s not about being different, but caring enough to do something that creates difference. Read More