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Random marketing tactics, tried in a shotgun approach, blindly waste tremendous resources, time and energy. It used to be true that it was too hard measure what was or wasn't working. Not anymore. Measurement can make a huge difference in profitability. Here's a story from the gutter.

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BizSugar is the perfect resource and social networking community for Small Business bloggers. The BizSugar community is run by Anita Campbell of Small Biz Trends and her staff. I got to know more about Anita through an interview on Torrey Read More

Your business may be failing its customers due to lack of consistency or over complication of your marketing mechanism. Are you following through?

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Most social media advice is vague and touchy-feely. In Dan Zarrella's new book, he disproves a lot of these social media myths. Read More

For entrepreneurs, marketers and businesses looking for a resource to help build effective creative strategies, communications designer David Langton and small business expert Anita Campbell’s new book Visual Marketing: 99 Proven Ways for Small Businesses to Market with Images and Design (Wiley; Pa Read More

Round-up of successful mediapreneurs interviewed on The Rise To The Top, with details on how they monetize their blogs, podcasts, and web shows. Read More

A few comments here and there on a YouTube video, a forum page, review site or Twitter can easily snowball into a PR crisis or add value to a brand. Monitoring online discussions, conversations and people’s sentiments are not just an indicator of what customers are saying, they are a influencers o... Read More

Marketing a local business today takes a multi-pronged approach. Here are seven ways to meld social media with traditional marketing:

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Social media can go one of two ways for a business. It can become part of a thriving community of brand fans and people interested in your products, with you at the centre initiating and responding to discussions. Alternatively it can become a waste ground of forgotten profiles with digital tumble Read More

Have you ever just followed what someone said to do when marketing your brand and not really understand why you are doing it? I have when I started in marketing many years ago and it got me into trouble. Read More