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I’ve recently been visiting Social Media Examiner quite a bit. From what I can tell the magazine holds a lot of promise, already holding a solid 20k+ feed subscribers and having most articles hit in the hundreds of ReTweets Read More

So you optimize your website for Google, right? And Yahoo and Bing? But have you stopped to think of some of the alternative search engines that don’t call themselves “search engines”? Places your target market is searching Read More

There is a point to diminishing returns in how successfully you can grow while streamlining or shrinking resources, especially in sales organizations. If shrink too far to achieve productivity, you risk impacting the client experience and the ability for the sales force to meet both company and client expectations Read More

That was the basis of a marketing email received a couple of days ago from a software company. I was testing out the free version of the software and as I had not logged in for 60 days they wanted to free up space on their server. If I did not login in the next 3 days the account would be deleted and all the information I had put in. 3 marketing lessons from this are:
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Blog post offering a step by step guide to creating successful marketing emails that communicate directly with customers Read More

Often we can go a direct path to a goal or objective thinking we are doing the right thing. Sometimes it's better to sit back and look at alternatives first. Look at the choices - direct is not always best Read More

Marketing in all its forms is an essential part of small business growth. Here are three tips from award-winning small business owners, who explain how they have improved their marketing efforts by better listening to their customers and critics while leveraging online tools to grow new markets on a tight budget Read More

There are three lesson salespeople can learn from Chris Brogan. These include creating value before claiming any, continually work on improving your capacity to do so, and to treat people as if they are important. These simple ideas will make selling you and your ideas easier, and they will massively increase your personal effectiveness Read More