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While those lucky enough to take a long vacation busy themselves with preparations, the rest of us look on enviously.

Grudgingly, we accept that often there simply isn’t the possibility to take a chunk of time to go off to a far-flung destination.

Projects need work. Deadlines need to be hit. Read More

In this 23-minute episode, Sonia talks about:

* The smartest place (usually) to send paid traffic
* How to generate the “signals of quality” that search engines use to rank good content
* The keys to making content more shareable
* Connecting your content with someone else’s audience
* Why I Read More

Do you want to measure the impact of your social media marketing efforts?

Wondering which social media metrics you should focus on?

Analyzing the raw data on campaign performance helps you determine which tactics are working. Read More

Did you know: just by increasing your customer retention by 5% can improve your profits by 25% to 95%? There’s high reward for little effort. The challenge becomes finding ways to get that 5% increase…
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More and more employees are discovering the benefits of workplace flexibility. Freelancers, telecommuters, and a remote workforce are the new norm, so employers have their work cut out for them if they want to maintain a cohesive team. Office culture is the unsung hero of the workplace and can make Read More

According to studies, marketing is crucial for 60-80-90% of CEOs, but in the real-life, 100% of them will cut marketers off if they don’t present measurable results. Bad news: vanity measurements such as Facebook likes don’t count. Moreover, can be treated as little better than mad scientists playi Read More

We all know how difficult it can be to properly onboard a remote employee. One little slip and you run the risk of leaving them isolated, reluctant to communicate or collaborate even when faced with a problem. At the same time, this puts you under a lot of stress as you need to take the time to ens Read More

As a startup, we focus on customer service intently.

Frankly, it’s one of the few areas where we could possibly have a competitive edge over larger companies with more resources and stronger products.

For one reason or another, the larger companies get, the more impersonal and infrequent thei Read More

You’re not going to be able to scale your business properly if you don’t use systems…

The problem is, businesses think they don’t have enough time to create processes.

What they don’t realize is that every day you go without a process, you’re wasting time and setting yourself up for failure. Read More

While traveling Europe this year, I met Silvia Hänig who was writing a story for Haufe.de about customer experience. She followed up our initial conversation with the questions below. Instead of shooting back quick answers, I took the time, maybe too much time, to thoughtfully reply as if I were go Read More