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For decades, efforts to satisfy customers have been built around demographics – capitalizing on race, ethnicity, gender, income, and other attributes. Today, in this age of pervasive social media and two-way communication, the focus needs to get beyond demographics into personalities. Customer pers Read More

Today, budding entrepreneurs can start small businesses that did not even exist as concepts just ten years ago. Here are six of those businesses. Read More

Every technical entrepreneur is an early adopter of technology, so naturally they build things with people like themselves in mind. Unfortunately, for most solution markets, early adopters represent only 10 to 15 percent of the total opportunity, so it’s easy to get mislead on the real requirements Read More

Let’s begin with a factual statement: Bespoke software makes your business stand above the crowd. How? Through customised tools, original ideas and of course, tailor-made strategies.As such we are going to highlight a number of examples of bespoke software. As enthusiastic business owners, we all w Read More

Increased productivity is great for us personally, the teams we are a part of, and the company we work for.

Being more productive means we experience a greater sense of personal fulfillment. And our relationships with coworkers, managers, family and friends are better as a result. Read More

Unlike large corporations, small businesses have to make the most of the limited resources and manpower that they possess. It takes determination and an entrepreneurial mindset to achieve more with less time, less money, and fewer employees, but the best way to get the most out of what you have are Read More

Yes, business process outsourcing is something that Coca-Cola does and spends millions on and something Vodafone uses IBM for to build its customer-related IT requirements, but it’s also for anyone and everyone.

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If you’re using less than half the buttons in your Microsoft Outlook inbox, you’re doing it wrong.

You probably use Outlook for email because it comes with your expensive Office 365 package. But Outlook is more than just an email service. It’s part of what makes Office 365 worth paying for. It’s Read More

Every new employee deserves special attention when joining your team, particularly remote ones. How will you communicate with them? Do they feel comfortable communicating with you? How on earth are you going to get them involved in a company culture which could be based half the world away from the Read More

Add Simple Social Buttons like Facebook, Twitter, YouTube, Google Plus, Xing, Tumblr and Pinterest to your website and multiply your business with these.
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