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Reward systems are a double edged sword. They can prove to be gold mines for the businesses that get them right, but for businesses that get it wrong, the reward system can develop into a proverbial minefield. This article identifies 15 types of rewards that can be successfully used at the appropriate time to reward or encourage appropriate be Read More

First impressions go a long way in sales, casual is casual, and B2B sales is not casual. Command the respect you deserve by looking the part of a pro. Read More

Many of you may shout of course not, that is rubbish as customer care is at the centre of small business marketing. Well doing a Google search may suggest otherwise. Read More

Focus on Customer Excellence, Sustainability, and Quality and mean it! Over the last decade retailers like Wal-Mart have evaporated margins, chased away U.S. manufacturing and brainwashed the consumer to believe that cheap is good regardless of quality or service. Read More

A review of social media in different regions of the world as many businesses look at how to use social media within an international marketing campaign. Read More

Your choice of language can help determine the outcome of a sales interaction with your prospect. Read More

Part 2 of 3 for Building a Championship Pipeline: Sales people get pulled in many different directions. From lead generation on the front end, to closing the deal on the back end, there is a lot to do! Throughout the process, you must be committed to adding new opportunities to your pipeline. The following is a list of things I do to continu Read More

Love it or hate it, cold calling is here to stay. But is it right for your company and should your sales staff be the ones 'dialing for dollars'? Read how to figure out what will work best in your situation. Read More

“Leading and collaborating with stakeholders and employees in a hyper connected marketplace.” With employees, customers and stakeholders equipped with technology that allows for mass collaboration and rapid communication we as leaders need to understand how to harness this technology and the crowds we are connected to. Today's workplace is n Read More

Say goodbye to GAAP and hello IFRS because the language companies use to 'talk money numbers' is changing. Read why there's nothing inconsequential about it. Read More