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Create Customers for Life by Knowing what your customers want and giving it to them before they have to ask… mastering the art of indirect marketing. Read More

Would you make a down payment on a brand new car without going for a test drive? Of course you wouldn’t.

So why should your customers be expected to sign up for your product or service without taking it for a test run?

Of course, making a free trial available is only half the battle. The next Read More

Some states are more conducive to small business than others a recent study has shown. Find out which states love small business and which don't! Read More

From Target to Kraft to Covergirl, a ton of brands are using "Star Wars" as a way to engage customers in their marketing. Should your company follow suit? Read More

Employers can offer employees a way to pay for certain personal costs on a pre-tax basis through flexible spending accounts (FSAs).
Using these accounts means that the amounts employees contribute to FSAs are not included in taxable compensation for federal tax purposes. Read More

Try some of these conversation starters at your next networking event and be prepared to increase your connection address book overnight. Read More

Focusing on one thing at a time sounds compelling and even doable. But what about focusing on one thought at a time? Read More

Recurring revenue is the current Holy Grail of business. Barriers to Entry, a traditional way of assessing your differentiation against competition, have been replaced by Barriers to Exit, how to make it at least inconvenient or at most excruciatingly painful for your customer to leave you. Read More

Social media is a relationship-building tool, a means to establish or enhance relationships – and LinkedIn is no exception. You may only need a few minutes – but make them count with conscious, thoughtful effort. Read More

Most entrepreneurs are too stubborn to seek a mentor for guidance: They have so much confidence in themselves and their ideas that they don’t see the need to ask anyone for advice. The best entrepreneurs, however, actually claim multiple mentors: Mark Zuckerberg relied on Steve Jobs at Apple and Wa Read More