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Marketing your small business can seem like a challenge. Some business owners are not sure where to start, or don’t have a large budget for advertising. However, there are many ideas that can help to market your small business at little or no cost. Read More

For as long as there has been high technology use in business, there has been a struggle between the enterprise CFO and CIO for the power to make IT purchase decisions. It isn’t rocket science… the reasons for the challenge are fairly straightforward. The CFO wants to know what the expected retu Read More

By John Abrena

The Internet serves billions of users all over the world, it has given birth to a whole new world of possibilities. Gone are the days where we need to communicate using hard phones or snail mail. Researching inside a library packed with real books is almost a thing of the past.
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By Donncha Hughes

Job descriptions are a powerful planning, control and management tool for both the organisation and the individual employee. A job description sets the context before starting any new role. It sets out in detail your role as a team member and gives a point of focus so that you Read More

Today’s post is going to talk about some recent mistakes and hardships with my online store that have cost us sales. Read More

Boosting something by practice takes time and energy and hence not everyone would want to do it. However, if I say that you can get more productive by being creative won't you give it a try? Read More

For every task a customer wants to achieve there are steps involved. For example if you want to cook a fish meal one step is to get fish. You can do it yourself or you can let a fisherman do this step for you. By looking at customer steps instead of solutions it can open up opportunities. Read More

Customers don't care about your company. They don't care about its products. And they certainly don't care about your personal feelings towards your company and its products. To get customers interested in what you're selling, make your sales message about your customers. Read More

We tend to get so wrapped up in what we do, consumed by our love for social media, that the mistakes we make on Twitter can carry over to our real lives. You don't believe that Twitter has much to do with your own life? Well, how long are you on it each day? Plus Twitter, like any other platform, i Read More

Throughout the online marketing industry, there is an element of focus being dictated by recent trends and popular platforms. How does this cause issues for businesses and websites when promoting themselves online.

Includes a guide to selecting an appropriate online strategy for your business/we Read More