Larry J Keltto voted on the following stories on BizSugar

If there was a Mount Rushmore of advertising, Claude C. Hopkins would be its George Washington. Test marketing, coupon sampling, and copy research are standards today in advertising, and Hopkins invented them all. Here, in his own words, are his 13 don'ts of advertising. Read More
A New York ad agency used this process to help back up an audacious guarantee. You can use the process, too. Read More
Small business owners must take control of their personal finances to improve their credit score. Use these tips to get hold of your finances. Read More
This week a solopreneur sent me this question by e-mail: “I’ve identified my niche; do you have any thoughts on how to develop it?” Here’s my reply. Read More

Can You Guess the 2 Most Powerful Words in Advertising?

Can You Guess the 2 Most Powerful Words in Advertising?  - http://www.thesolopreneurlife.com Avatar Posted by Larry J Keltto under Advertising
From http://www.thesolopreneurlife.com 3173 days ago
Made Hot by: SJC on January 20, 2014 1:55 am
Legendary ad executive John Caples once did a study of 100 of the most effective advertisements ever written. He wanted to know which words were used most frequently in the headlines. Here’s what he found. Read More
There are many ways to skin a niche. One is by size. That’s what Manoj Bhargava did when he created his now-ubiquitous, 2-ounce “energy-shot” product, 5-Hour Energy. Read More

What World-Class Salespeople Do That You Don’t

What World-Class Salespeople Do That You Don’t  - http://www.thesolopreneurlife.com Avatar Posted by Larry J Keltto under Sales
From http://www.thesolopreneurlife.com 3180 days ago
Made Hot by: SJC on January 12, 2014 6:27 am
I will bet you an Italian-sausage pizza (with choice of two toppings, plus extra cheese) that less than 1 percent of business owners in the United States know what I’m about to tell you. Read More
The year 2013 was a good one for solopreneurs and they have very high expectations for 2014. But to meet their expectations, solopreneurs must overcome challenges with cash flow, time management, and sales and marketing. Those are among the key findings in The Solopreneur Life 2013 End-of-Year Surv Read More
Today, I’m going to share David Ogilvy’s Second Commandment. I believe it was Ogilvy’s Second Commandment, combined with the wisdom to never abandon it, that made him the king of advertising. Read More

David Ogilvy’s First Commandment for Great Copywriting

David Ogilvy’s First Commandment for Great Copywriting  - http://www.thesolopreneurlife.com Avatar Posted by Larry J Keltto under Marketing
From http://www.thesolopreneurlife.com 3187 days ago
Made Hot by: SJC on January 4, 2014 5:48 am
The foundation for David Ogilvy’s greatness was an unwavering faith in great copywriting. For Ogilvy — and for any copywriter worth his or her invoices — “great copywriting” means copy that sells. With that as background, here’s Ogilvy’s First Commandment for great copywriting. Read More
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Share your small business tips with the community!
Share your small business tips with the community!
Share your small business tips with the community!