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If you’re looking to score your kid (or yourself) the best Halloween candy this year, look no further than your smart phone. Read More

Raising children teaches us some interesting lessons about entrepreneurship. Here we look at several lessons that parents and entrepreneurs can both relate to. Read More

The 2–Minute Rule overcomes procrastination and laziness by making it so easy to start taking action that you can’t say no. Read More

Are you evaluating new tools to roll out to your business? Stop and READ THIS FIRST. When selecting new tools for your business, it’s important to answer a series of questions that will allow you to focus in on your goals and narrow down the selection pool. Read More

A CRM (customer relationship management) system is an investment in your team’s productivity. Do you know what questions to ask when choosing a CRM? This post explores 4 key questions you must answer before making a decision. Read More

One of the business world’s oldest traditions, the practice of paying commissions to sales teams, is under scrutiny. If commissions work so well, then why are salespeople typically the only employees who are compensated by commission? Read More

If people buy on emotion, why do we sell on logic? Though some prospects do revert to checking their facts and information carefully weighing out pros and cons, the vast majority of purchase decisions are made first with emotion and perception and then supported with logic. Read More

Studies show that 73% of executives don’t believe that marketing drives demand and revenue. Do you know which marketing metrics actually matter to your boss? In this cheat sheet sponsored by Hubspot and provided by Base, we'll share the six metrics that do. Read More

Did you know that 8% of sales people close 80% of sales? So why the disparity? Sales is largely a numbers game, but too many sales people don’t look at it that way. This infographic illustrates some eye-opening numbers about sales. Read More

The typical buyer is as far as 70% of the way through the buying process by the time they reach out to sales. Are you using social media to boost customer engagement? Here are 5 tips to get you going. Read More