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It's a review of the book "Predictably Irrational", explaining why we as consumers are predictably irrational. And hopefully that explains the failure or success of business marketing. Read More

Looking for some powerful (and free) SEO tools? Anita Campbell at Small Business Trends offers a few of her favorites. Read More

If you've ever gone to a business networking event and (a) wondered who to talk to, (b) wondered what to talk about, or (c) left the event with a handful of business cards but not solid leads, this is a great article to help you make those meetings more productive and focused. Read More

Interesting take on how to get almost instant notoriety and PR for your company on a shoe string. Read More

One blogger thinks small businesses should be wary of having too much Google in their operations. Google Apps and AdSense as poor choices for small businesses? It's a surprising opinion to have, as Google made these services partially to address the SMB marketplace. Yet Matt McGee suggested small businesses avoid those and a couple of othe Read More

So, you want to see your story on the front page of Digg.com do you? It's possible, but it takes some hard work. That's why you should be careful when trying to use social media news sites like Digg and Reddit as part of your marketing strategy. Read More

Guy Kawasaki offers a guide to taking advantage of free buzz from bloggers. Start by making sure you mind your manners and follow the code of conduct. Read More

The best entrepreneur blogs — and often the most successful ones — do more than just promote the entrepreneurs or their projects. Star power can draw attention, but it won't sustain it if the blog doesn''t “give.” Read More

A growing business lives and dies by repeat customers or clients, especially in uncertain economic times like these. The problem is that most customer retention strategies are ineffective. To make matters worse, the average business hears from only 4% of dissatisfied customers -- the rest just bolt. Here are 9 1/2 ways how to get your customers Read More

Although HR departments should be aware of questions that are illegal to ask prospective employees, some hiring managers aren't so savvy. Many illegal questions are easy for just about anyone with elementary social graces to avoid, but others might surprise you. Read More