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The old saying (which I'm sick of) is that “you can't manage what you can't measure.” It's a statement with a lot of truth to it, but so is this: “you measure what you manage, so you'd better be sure you're measuring what you want to manage.” Read More

Talk to entrepreneurs about their marketing and communications efforts, and they'll often use the words "branding," "marketing," and "advertising" interchangeably. That reflects the pervasive confusion about the terms, says Gail Guge, managing partner of Wilkin Guge Marketing in Ontario, Calif.. "About 15 years ago, 'branding' became a b Read More

There is an old saying that goes; “Employees don't quit working for companies, they quit working for their bosses.” Regardless of tenure, position, title, etc., employees who voluntarily leave generally do so out of some type of perceived disconnect with leadership. Furthermore, while the accuracy of exit interviews are somewhat debatable, they no Read More

Small Business resources and community. Tons of articles. Legal information. Free SEO review of your blog... and more Read More

And so, if you write ads in any way, shape, or form, and if you want to give yourself the biggest advantage you possibly can, find a copywriter or group of copywriters to look at your stuff before you send it out. Read More

Successful professionals report experiencing "flow" (a la Csikszentmihalyi) in their work. If you want to perform like a superstar, wean yourself from your "continuous partial attention" habits and start enjoying peak performance perks with these four easy tips. Read More

Biometric fingerprint payments, intelligent shopping carts, holographic sales assistance, and interactive dressing rooms are among the top shopping-experience innovations foreseen by shoppers, finds a TNS Retail Forward study. Read More

Building a true relationship with your customer and differentiating your brand is getting harder every day. Open rates are going down, retention is becoming more difficult and consumers just aren't responding to the same messages they used to. What's today's marketer supposed to do? One solution is "goodwill messaging." Simply put, goodwil Read More

From the page: "I'm going to presume that most startups would like to be found online by people (you know, like potential users or -gasp- customers) . People try really hard to get their internet marketing "right" so as to increase their chances of being found by the right people online. There's a whole industry based on this need. I shoul Read More

My background is primarily in software development and like most modern forms of work it's very much a project-driven field. Software developers are notorious for always delivering their projects late and over budget. Why? Because project managers don't fully scope out all of the tasks that must be done, and then they assign arbitrary times to t Read More