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Great brands operate at a higher level. They don't change the essence of who they are as the business changes. That's backward and that's why companies fail. Instead, they make sure that they direct how the business changes so that it fits with the brand, from the new lines they bring in, to the employees they hire, to the competing compa Read More

US households with $100,000+ in income are the fastest-growing segment of the population according to US Census Bureau data, up from 19.7 million in 2005 to 22.2 million in 2006, an increase of nearly 13%, said Unity Marketing. Read More

Ever felt you'd NEVER get the chance to advertise your business on TV? Google AdWords has just made a MAJOR announcement: they are launching Google TV Ads, an all-digital system that lets you place your ads into TV program. The service has been available as a trial program for over a year now, and now Google has opened it up for everyone. Read More

As web marketers seek new ways to boost conversion rates and improve their visitors' site experience, interest in multivariate testing is on a feverish rise. But those unfamiliar with the techniques are often unclear about where to start, or how to ensure success. Common methods for running controlled experiments on Web sites range from simple Read More

Small businesses looking to find a hot idea -- or trying to sell a hot idea to a big company -- are about to get some help. Next week, Eureka Ranch Technology Ltd. plans to unveil the USA National Innovation Marketplace -- an online registry where researchers and inventors can post ideas they've developed. Businesses can then browse through th Read More

As customers become more cautious and more skeptical, so does the need for great testimonials become more critical. Most of us have a few testimonials, but almost no one has a process for systematically going after them as a strategic priority. Social proof is one of the most powerful selling tools available and Street-Smart Marketers make it a pr Read More

A story about a former PayPal employee who created an online scheduling and marketing platform for SMB's called HourTown. Read More

I just recently discovered motivational speaker, James Arthur Ray, and thought I'd share a little from his seminars. Read More

Start understanding that the only consistent thing in life is change. If you want something to happen, no matter how little of a movement it is within your life, it will never take shape if you do not first embrace the change element behind it. Change is a great catalyst with a specialty to accelerate events and make all things possible. Once you Read More

With tax season behind us, a recession looming and gas at an all-time high, is there anything that business can look forward to? You bet there is: It is tax rebate time! And if you're smart, your small business will have a plan in place before those checks are ever cut to help consumers spend their stimulus payment with you. Read More