Advertising placed on relevant content pages on neutral and general-interest websites outperformed the same advertising on out-of-context pages, according to a pilot study. Moreover, the ad's performance on in-context pages of neutral and general-interest websites equaled the performance of the same ad on a highly relevant website. The study conc
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LeeAdams voted on the following stories on BizSugar
'In-Context' Web Ads Better for Brand Recognition, Ad Recall
Posted by alphalife under Online MarketingFrom http://www.marketingvox.com 5986 days ago
Made Hot by: on November 9, 2007 7:51 pm
More Americans Prefer To Give Gift Cards For Christmas, Survey Shows
Posted by LeeAdams under NewsFrom http://www.allheadlinenews.com 5986 days ago
Made Hot by: on November 8, 2007 7:21 pm
According to the latest Annual Holiday Survey commissioned by Deloitte, gift cards are seen as the top gift purchase for four consecutive years, with 69 percent of the consumers planning to buy them this year, compared with only 66 percent in 2006. The respondents plan to buy an average of 5.5 cards, compared with the 4.6 cards last year, at $36.2
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Journalists Consistent in Their Online Use and Preferences
Posted by LeeAdams under Public RelationsFrom http://blogs.mediapost.com 5986 days ago
Made Hot by: on November 7, 2007 11:12 pm
According to the Arketi Group 2007 Web Watch Survey, 84 percent of journalists say they would or already have used blogs as a primary or secondary source for articles. 100% of those (journalists) surveyed say they rely on the Internet to help get their job done. One-quarter of journalists say blogs make their job easier, while 18 percent say insta
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Editing the Brochure is Wasted Effort
Posted by ArmadaIG under SalesFrom http://blogs.bnet.com 5986 days ago
Made Hot by: on November 7, 2007 4:42 pm
Decision-makers seldom, if ever, read brochures or product data sheets or any of the traditional marketing materials. If they're needed at all, such materials should be specifically targeted at lower-level folk (gatekeepers and speedbumps) who worry about such details. When a company decides to sell M2M — which is where the big B2B money is locate
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Free, And Informative, Insight At Your Fingertips
Posted by suzyQ under ResourcesFrom http://www.smallbizresource.com 5986 days ago
Made Hot by: on November 7, 2007 4:42 pm
There's a neat little knowledgebase, with substantial informative content, right at your fingertips and you likely don't even know it. The Insight24 directory, which aggregates business and technology webcasts, videos and podcasts, boasts over 5,000 content pieces provided by 160 companies. And we're not talking fluff and marketing spiels. The con
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A Better Way to Talk With Unhappy Customers
Posted by Becky under Customer ServiceFrom http://www.businessknowhow.com 5987 days ago
Made Hot by: on November 7, 2007 6:51 am
No matter how much customer care training we conduct, some customers will dislike our service. They may become so irate that they confront us face-to-face, venting their frustrations--at times rather loudly and accusingly.
How are we likely to respond? By habit, we become defensive. We talk plenty. We contradict them, and tension rises. Far fro Read More
How are we likely to respond? By habit, we become defensive. We talk plenty. We contradict them, and tension rises. Far fro Read More
Cumulative Media Drive Purchase Intent
Posted by jnelson under NewsFrom http://blogs.mediapost.com 5994 days ago
Made Hot by: on October 31, 2007 3:34 pm
A new guide from Magazine Publishers of America offers a comprehensive view of the role of media in influencing consumer purchase decisions and online behavior. The report analyzes cross-media accountability data from 32 studies to determine each medium's effectiveness through the purchase funnel. The overall findings indicate that:
* Med
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How to Beat a Lower-Priced Competitor
Posted by suzyQ under MarketingFrom http://www.bnet.com 5994 days ago
Made Hot by: on November 1, 2007 1:24 pm
It's every company's nightmare: a competitor enters your market with a similar product priced at a fraction of what you currently charge. You need a strategy for beating the low-ballers. So what's the best way to proceed?
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Profiling Your Competitors
Posted by suzyQ under MarketingFrom http://www.bnet.com 5994 days ago
Made Hot by: on November 1, 2007 1:23 pm
To pull ahead of your business competitors, you need to build a detailed profile of their strengths, weaknesses, and relationships with customers. With that information, you can compare the performance of your business with that of your main competitors, measuring factors that are important to quality of service, and use the comparison as the basi
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Business Etiquette Now Accessible on Your Mobile Phone
Posted by Etiquette under TechnologyFrom http://www.carolbory.blogspot.com 6000 days ago
Made Hot by: on October 25, 2007 2:01 pm
Carol Bory launches BizQ.mobi, the first mobile etiquette site designed for mobile handsets for instant access to business etiquette information anytime.
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