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With the National Retail Federation predicting just a 2.2 percent increase in holiday spending, the lowest since 2002, consumers will be looking to retailers' and e-tailers' promotions to help them make the best shopping decisions. In a Target Marketing Group webinar, "60 Minutes to Accelerate Your Holiday Sales," e-mail marketing experts o Read More

The WALL STREET JOURNAL offers a list of tips for online marketing success during the upcoming holiday shopping season. And yours truly is even quoted in there. :-) Read More

American business, typically a reliable Republican cheerleader, is decidedly lukewarm about Senator John McCain's proposal to overhaul the health care system by revamping the tax treatment of health benefits, officials with leading trade groups say. The officials, with organizations like the U.S. Chamber of Commerce, the Business Roundtable and Read More

What are small businesses doing to cope with the economic situation? Here are a couple of peeks from Utah and California. Read More

Professional copywriters know that All successful sales letters start the same way: with a compelling headline! In fact, the headline is the most important element of your salesletter because it's key to grabbing your readers' attention — and keeping it! And you only have a matter of seconds to do this. If you don't instantly excite, inspire and Read More

Rich media advertising may draw the eye, but it doesn't necessarily draw clicks, according to recently released results from an iPerceptions study. iPerceptions' latest survey into which ads are being clicked on, and by whom, appears to suggest that good old-fashioned text ads are the most likely to be clicked. The research firm found th Read More

The best news about this whole trust business is that you can charge a premium for trust. Trust can be a fantastic investment into your business. Read More

The U.S. Postal Service (USPS) is going digital on bulk mail service. Unique scannable bar codes will start to show up in May 2009 on business- and first-class mail and packages. The codes should speed up processing of that mail and will allow businesses as well as post offices to track the movement and delivery of each piece sent. Read More

Some fringe benefits--such as paid parking, retirement accounts or paid vacation--are considered standard in today's work environment. And there are others, like the availability of the company jet, that seem like they only belong in the movies. When you want to offer extra incentives or benefits to your employees, consider the following: Read More

While we're not much for motivational posters or trite slogans, this ten-point manifesto by Swiss artists Peter Fischli and David Weiss on how to work better is worth a mention. Artist Ryan Gander has a photocopy hung on the wall of his studio, and writes: Read More