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When you buy a house, nobody calls it a “used house”. Nor a “classic house”. Not even a “pre-owned house”. It’s just a house. But for certain types of people, “used” is actually an attractive term. Read More

The legal requirements involved in launching a business can seem overwhelming. Even so, it’s a necessary evil to not only become familiar with, but also understand all that is legally required to open a business. Read More

The number of posts that actually go viral is pretty low. However, if you know how viral marketing works, you may be able to take a couple of your posts viral. Here are some reasons why your viral marketing campaign may not be working and what you need to do differently.
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Losing a job seems to be the height of catastrophe. And, in some cases, it really is a huge setback. However, unemployment doesn’t have to be all bad. If you plan matters right, your time unemployed can actually be of benefit to you. Read More

Nielsen helps confirm what most of us already knew: The No. 1 reason for following or liking a brand on social networking sites is to receive discounts and special offers. We opt into a more personal relationship with a brand in the hope they will make it worth it by offering us a break on the prod Read More

When sales are heading in the wrong direction your stomach can feel like it has turned into a tumble dryer just churning away endlessly. Even though all business experience ups and downs with sales this is cold comfort when you are seeing a downward spiral. Tips to help. Read More

In a lot of ways, working from home, being your own boss, is a dream come true. However, you need to realize that it isn’t all unicorns and rainbows. There are some very real challenges to leaving your “real” job and working for yourself. Read More

As a business owner, every minute counts. If I make a mistake, whether large or small, it can potentially cost me time, money and aggravation.
All of us make mistakes. Without them, how would we learn anything. Save yourself from stress and anxiety by considering (and avoiding) these common busine Read More

Three ways we narrow-minded B2B marketers can get over the bias we have against marketing channels outside our comfort zone. Read More

Before choosing a brand name, it is critical for small business owners to take the necessary steps to both mitigate liability risks and protect their new valuable asset. Also, take note: once you adopt it, this is only the beginning of the process, and you need to make sure your trademark is protec Read More