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Purchasing a franchise can be one of the best paths to owning a business -- but don’t get lazy. Entering into a franchise agreement does not mean you are purchasing the yellow brick road to profitability. Being a part of a franchise also does not alleviate you from your duties as an entrepreneur. A Read More

Ann Smarty shares her method of using questions to increase landing page conversions. By asking a simple question, you get readers to think and likely convert. Read More

Find out how Cracked.com, the most visited humor website in the world (over 300 million page views per month), approaches branded content. This podcast discuss how Cracked.com works with advertisers and how they are able to involve their audience in marketing campaigns by incorporating brands in th Read More

Here are my suggestions for becoming successful, and likeable, with your guest blogging and I have also included some quotes from friends and colleagues in the business too. So you don’t have to just take my word for it. Read More

A targeted retail marketing email campaign is a great way to bring customers into your store and build customer loyalty for your retail business. But are your retail marketing emails having the opposite effect from what you intended? If you’re sending emails too often, a recent survey cautions, you Read More

I did not expect this one to get as much traction as it did, but apparently people are finally taking notice of the cannabis industry. Like it or not, marijuana is one of the fastest growing industries in the United States. It's time to take advantage of it by adopting your business to the market. Read More

You don’t need a hundred outfits, just a few that can be mixed and matched, will do. Here is a primer to the entrepreneurial woman's work wardrobe. Read More

You’ve seen it… over, and over, and over again:

“The only thing readers read are the headlines.”

“The headline is the most critical part of any post.”

“You should spend 90% of your time on the headline; 10% on everything else.”

In fact, pretty much every article you’ve ever read on epic Read More

When I first launched the Marketing Impact podcast, my intent was to provide listeners with a world of information about marketing. I have to confess that I have probably learned more than anyone else. Things I thought I knew about various aspects of marketing are few and far between. In the last t Read More

Creating valuable content is a process, and it’s one that every business with an online presence wants to master. The truth is that it’s not that difficult, if you know the right steps to follow and if you follow them correctly. Read More