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When you think about an Outback Steakhouse, what’s the first thing that comes to mind? Chances are it’s the sound of a man’s voice speaking with an Australian accent, or the image of a kangaroo, or the memory of one of Outback’s Aussie-themed dishes like Kookaburra Wings. It’s no accident when a br Read More

When Apple introduced the iPad in January 2010, it had a big hit on its hands. According to research from the NDP Group, 80 percent of the people who bought an iPad in the first two months were “very satisfied.” But then things changed when only 65% of the people who bought them in the third and fo Read More

Earth Day is this Friday. Has your marketing team sent out an Earth Day email marketing campaign? Celebrated every year on April 22, Earth Day is one of the many recognizable occasions that takes place during the month of April. It represents a great opportunity for the savvy marketer, but if you Read More

‘Social questions’ is the name for a new category sites that promote user interaction and honest, helpful, accurate answers. Quora is one example of a social questions site, launched in January 2010 it slowly grew in popularity throughout the year before experiencing a massive upsurge in traffic th Read More

I love this quote…

“The difference between try and triumph is a little umph.” – Unknown

How have you been measuring up in the umph department lately? Don't miss my Tip of the Week. Read More

This video post shows a compelling reason why you should be looking at ways to get on the first page of Google results for your industry and or keywords related to your product, service and area that you cover. Read More

With all the advancements in sales, it seems many sale people are loosing site of their role, driving revenue. While no would advocate a return to hard selling, has the pendulum swung to far and caused sales to become soft, and as a result less effective? Read More

Google's new algorithm "Panda Update" will affect 11-12% of all Web searches in the USA, though its influence on worldwide, Ecommerce website development is unknown at this time. But ethical Ecommerce SEO marketers won't feel so much if you remain loyal to what is tried and true. Read More

Robert Craven looks at why some accountants don’t understand what their clients really want and examines what kind of accountant entrepreneurs should be looking for. Read More

I love social media. As a marketer, a business owner, and a consumer, I love that social media introduces me to the people I need to network with and introduce Read More