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What makes Pinterest so fun and interesting is its function to create different boards that are in essence photo albums that allow you to separate your images by category. This is also great because this allows you to connect with your audience without pushing your product down their throats. Read More

As Joe Pulizzi recently noted, “Great content marketers do two things differently than the rest: They document their content marketing strategy in some way, and they review and consistently refer to the plan on a regular basis.” Read More

A quick guide to turn an ace campaign into a game-changing social media campaign and understand the value & insights of your campaign in amazing detail. Read More

Generating 200 conversations per minute, those communities for business professionals can be a treasure-trove of information and networking, a hotbed of self-promotion and spam…or a ghost town. Or all at once. Read More

Lidyr University is pleased to announce their summer course list. This workshop series provides practical training for entrepreneurs and small business owners through one-day workshops, taught by leading industry professionals. Read More

These statistics are important as they point to analyzing risks and factoring in some less-than-quantifiable data, such as time recouped by the IT team to focus more on unique business matters, rather than managing and patching productivity systems. Read More

Email automation can save your business time and money while still delivering a personal touch to potential leads and current clients. Here are five easy email marketing automation solutions to common sales problems. Read More

I had a big shift in web traffic and conversion rates on WordPress websites which I’ve implemented Schema structured data markup to. Read More

One of the many questions you will face as a business is the issue of having a social media presence. Most businesses have a Facebook page, but is that enough? Should you also be pursuing other avenues – like Instagram?

Here's a step-by-step overview of how brands can use Instagram as an effecti Read More

Think of Facebook as the first step of your sales cycle. You have a bunch of fans on Facebook but can’t seem to get them onto your site. In order to get their attention and lead them onto your website, you need to first build trust and keep their interest. Listed below are some great tips for conv Read More