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Why Take GDPR seriously? Because it has everything to do with the way your business communicates with it's customers and how your customers data is used. Read More

At Dreamforce 2018, the Salesforce small business team asked attendees to share their most essential advice for small business owners. Over the course of four days, we collected more than 1,000 pearls of wisdom. To celebrate National Small Business Week, we’ve distilled those 1,000+ suggestions dow Read More

The Chief Financial Officer (CFO) plays an essential role in a company. It’s the CFOs responsibility to ensure that the company’s finances are utilised properly and report this information to all of the major stakeholders. The business advisory services that a CFO offers to their company are invalu Read More

With crowdfunding, it is now possible to put a business in front of a larger audience and understand its value while raising funds. And unlike before, you can easily turn your idea into a mainstream business. However, opening the doors to success is not that easy, especially if the right strategies Read More

Understanding and utilizing Demand Generation can be a great strategy that you can use to generate interest in your product or services. Demand Generation is a mix of sales and marketing tactics and initiatives that are meant to help you develop and nurture long term relationships with customers an Read More

Most business books will tell you that few businesses survive their first year, and even less last in subsequent years. After what I’ve experienced, I can see why. I am still standing because of a few things that I believe all entrepreneurs need to survive. Read More

Are you aware you need to boost and maintain your brand? Branding ideas for blogs and businesses with and without an advertising budget are explained. Read More

In this special episode of Marketing Mantra, I talk to our podcast's very first guest, Ilya Lyubimov. Ilya is an affiliate manager of the SEMrush Affiliate Program; he's in charge of developing affiliate partnerships and launching new projects. SEMrush is my go-to marketing tool and their affiliate Read More

Those who are familiar with Instagram automation strategy would be aware of the process of following and unfollow strategy. In this strategy, you follow the users who are active and would be interested in your content. You wait for the follow back or you unfollow them after a few days. It’s one of Read More

Modernizing your workplace impacts more than aesthetics — it's an opportunity to improve production, employee morale and gain a competitive edge.

Businesses that don’t undertake upgrades are likely to find themselves lagging behind the competition, on both the customer and workforce fronts. Whil Read More