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I caught up with Adele Revella, CEO of Buyer Persona Institute, and author of Buyer Personas. Adele's unique perspective derives from decades of experience as a sales and marketing executive, trainer and entrepreneur. In this podcast, we talked about buyer personas- they’re built, so now what? Read More

LinkedIn has become a go-to-place for finding jobs for everyone. Use these tips to make the best use of all features available on LinkedIn to land that dream job. Read More

Like many other career-minded business professionals, are you still waiting impatiently for that appointment to a leadership position, so that you can begin demonstrating your real leadership ability? In reality, you are already being evaluated for leadership by the habits and attributes you demons Read More

Productizers are looking to squeeze out every last drop of efficiency in their processes. It also means trying to make the processes as simple as possible and limiting the number of steps to as few as possible (hence why the tools should work well together).
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Being a successful small business means you need to be prepared. You can’t necessarily prepare for every potential situation you’ll run into. But there are some things you can do to be as prepared as possible.

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Hiring is the single most important thing any company does.

It’s right at the top of the chain, and the effects filter down to impact revenue, reach, signups, customer satisfaction, and more.
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I don't like aggressive sales. I think its unnecessary and it erodes trust between you and your brand. So what do I do when I get an aggressive sales call? I blog about it. Read More

Pizza Pizza, a large chain, launched an offer that featured massively discounted tickets to the Grey Cup, the championship game for the Canadian Football League. While the CFL cracked down on the offer, Pizza Pizza scored a huge marketing win. Read More

Here are four basic concepts that will help any business sales negotiation processes, offering a much better chance of closing the deal. Read More

Microsoft has announced the launch of Microsoft Teams, which is a complete hub for teamwork for Office 365 users. It allows group chats, gives access to content, tools, people and everything that a person needs to work in Office 365. Read More