BizSugar.com › User › Liz_062 › Voted

Cold emailing isn’t just blasting huge lists of random leads. That’s the kind of thinking that ruins your brand and throws your list of prospects out the window. In fact, it’s possible with a small list and just one salesperson, especially if you have the right tools and attitude.
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Creating systems in your business is what will help you create freedom in your life, and having the right tools and resources to make it happen is integral.
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Reading through Microsoft’s 1995 Interface Guidelines is like unearthing a lost relic. The 381-page tome — for designers creating Windows apps — got me thinking about how much has changed, not only with Microsoft but with software overall. The guidelines are ahead of their time.

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Having “grown up” in search marketing, I had a strong appreciation for keyword targeting early on. Then, about five years ago, my corporate responsibilities led me to take on social campaigns, and I fell in love instantly. Read More

Do you track your social media marketing results?

Wondering how to make more sense of ROI? Read More

Gleanster Research found that B2B companies spend more than a half of their annual budgets (55%) on content production and creation.

The more concerning thing is that a large proportion of this spend is wasted on unproductive man hours, and competing priorities. Read More

Building a Customer Success program from the ground up is tough. Very rarely are you given a blank check and the mandate to spend whatever it takes to improve the customer experience, improve adoption and reduce churn.
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Ah, procrastination, we meet again. For all of my talk on how to improve productivity, to a certain degree I find it impossible to permanently find the answer for how to stop procrastinating.
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Traffic to posts does not always equal conversions, or even subscriptions. Sure, high traffic can indicate a large amount of interest in the given area, or that you’ve stumbled upon a winning headline for a high traffic keyword. But traffic means almost nothing if you’re not getting value from it. Read More

If you want a large team of enterprise developers to collaborate effectively, you need to find a suitable place to host your code. Choosing a repository hosting service might not seem like a big deal. But the repo host you choose can have serious consequences for your developers’ productivity and a Read More