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Social bookmarking allows you to organize, search, and manage web pages. Examples of social bookmarking sites include Delicious, Flipboard, Evernote, Pinterest, Bitly and Digg. If your website is cited on one bookmarking site, people may tag it on other bookmarking sites since people who bookmark m Read More

A proposal has a lot of different purposes, but there’s only one good way to write one: the way that pulls together all of the information in a concise and persuasive way and helps you get what you want … whether that’s a whole new software system, or just a tweak to your marketing strategy.
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In the SaaS business, engaging early with your customers is mission-critical for delivering the best possible experiences and smoothing their way to stay onboard with you.
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“Every day, there is more and more to manage and get right and learn.”

Who said that? It’s definitely someone in content marketing, web strategy, or digital communications, right?

Wrong. Read More

It is no secret that color theory plays a vital role in user experience. From highlighting CTAs to making sure that your text is readable, both the colors you choose and the context in which you show them are crucial to consider. Used correctly, color can evoke a specific reaction in your users and Read More

Think about the emails you roll your eyes at and don't open versus the ones you read willingly — even if they don't have anything necessary inside. What's the difference? Read More

Business process management software is a tool used to create, update, and distribute process documents. Not only that, it also assists with tracking the executing and automating some elements of the business process. It started out as an enterprise system to integrate siloed applications, work, an Read More

Six of the latest blogging tools marketers should have in their tool kit. How many of these are you using? Read More

We’ve all had those days where you’re just not feeling it. In fact, one of the biggest challenges when starting up as a remote employee is learning that it’s only natural to have a slight ebb and flow of productivity. You’re only human after all, and the temptation of distraction (especially if you Read More

You’re writing, publishing, promoting and optimizing. You’re marketing content non-stop, but nothing seems to move the needle. Even when you have a big idea, it doesn’t work quite as you planned. Read More