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This guide will teach you how to stop users abandoning your software before they’ve seen how awesome it is.

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While developers do have plenty of efficient systems in place that don’t apply to the marketing world, Agile isn’t one of them. Read More

When we say ‘thank you’, it’s often at the end of a conversation.

In the marketing world, there’s no reason to see it that way. In fact, if you’re using your thank you page to signal the end of your customer’s path on your site, you’re doing it wrong.
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Take advantage of Microsoft’s Power BI (Business Intelligence) rollout in 2016 to collect and analyze more data than ever before and find the SEO performance gaps you didn’t even know about. Read More

Content marketing is entering a dangerous new phase.

It’s heading into a trough.

You could call it……the dip of disillusionment.

For many the promise hasn’t arrived and the returns haven’t materialized. And the marketing manager is not sure if they should even continue.

The idea at first Read More

Barry Truffle is the chief experience officer (CXO) for BeetleJuice, the new drink brand capitalizing on the huge post-war demand for insect-protein foodstuffs. Barry agreed to show me how much the industry has changed in the decade since he started out as a social media manager in 2016. Read More

Highly motivated employees typically work at a higher level, and are willing to work harder at their craft, but at some point the ship has to drop anchor. Whether you (or your team) has just completed a massive outreach project, published its first eBook or has finally dealt with a particularly hor Read More

We’ve all been there. You’ve made plans to go out with friends or even have a casual hour surfing in the evening, but by the time you finish working you’re not going anywhere. You’re tired, you’re stressed, and you may not exercise as much (or eat as well) as you want to because you just don’t have Read More

I have imposter syndrome. Possibly you do, too—or have at some point. In my case, I feel like I don't deserve to write for respected publications. Every other writer is more talented and insightful.
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This software helps to manage, organize and arrange various tasks related to profession and many organizations. These tools are easy to use and can assist companies to complete their work. There are varieties of such systems in the market, and it is not easy for people to select the best one. Here' Read More