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People assume that there’s a set task list, and if you complete those tasks, a site will magically jump to the top of search results in Google. Or even worse, they think SEO is the same as PPC and don’t understand why results aren’t instant. Read More

Email marketing is not dead. While the technologies and rules have changed from 10 years ago, email marketing is still a highly effective medium for communicating your brand’s message via the internet. Research indicates that 91% of consumers check their emails at least once a day and 44% of email Read More

Are you worried about your product launch failing? Why don’t you use social media to promote your product launch? You can find plenty of creative product launch tactics to effectively engage social media users and get them excited about your newest product. Read More

A quiet remote team is a sign that something’s up. Healthy teams bounce ideas off of each other, ask for help, and collaborate openly. Quiet teams struggle with miscommunication, become inactive at work, and are even fearful of speaking freely. Without a culture of communication, remote teams fall Read More

Are you able to focus when you’re not in an office? It depends what kind of person you are. I’m lucky enough to have only worked for a few months of my life in an office, and the rest of the time I’ve been totally remote. I’ve never played more online chess than I did during those few months spent Read More

Technology offers plenty of opportunities for businesses to make things like marketing and managing a team easier. But with so many different tech tools out there, it can be difficult to even know where to start. Read More

It’s time to take user onboarding seriously. Most apps have some semblance of onboarding since they don’t want to throw new users into the deep end of their product. But too often, the answers to users’ questions are buried in an IKEA-esque manual somewhere deep in the product rather than where (an Read More

Application programming interfaces (APIs) are everywhere around us today. Just think – every time you “like” a post or send a friend request on social media, you are talking to an API. But until recently, it was primarily software engineers who were responsible for understanding APIs. Nowadays, the Read More

The Productivity Pyramid and the Pomodoro Method of time-management are explained along with 17 other unusual but effective time-saving techniques. Read More

Registering new users is the most basic, fundamental piece of the software business. If you don’t have customers, you don’t have money. With this in mind, you would think companies would devote time and energy in developing the perfect user registration process. Unfortunately, most companies are pr Read More