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This is a mini-challenge for the Winter 2016 Bloggiesta. Get more info and sign up for the challenge here. I love lists so much, that I could easily make a very long list of why I love lists. In fact, I’ve already made that list. When I was 12. Organization in general makes my freak flag fly.
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You need to know the best practices for all sorts of campaigns: paid, content, social, email, partnerships… the list goes on. What’s more, you’re responsible for both strategy and execution (no matter how brilliant you are, there are only 24 hours in a day… and fewer if you want to, y’know, sleep). Read More

Everyone wants to convert more leads into sales.

But what are you actually doing to achieve that result?

Most businesses waste countless hours tweaking logo designs, hiring inexperienced people, and blaming their customers. However, the problem is closer than they think.

"Masterful copywri Read More

Content marketing is built on beautiful principles. Instead of interrupting people’s day to day lives with TV adverts, skyline-blocking billboards and glossy magazine ads, content marketers create useful resources for their customers and for each other. A strange mix of copywriting and journalism, Read More

Reducing churn begins with making sure your customers are onboarded and set up for success. Find out more in this post... Read More

Getting your blog set up is the easy part. Letting the world know that it exists (and making them care) is a bit harder.

Here's a detailed guide to driving traffic to your blog, with a step-by-step list of everything you need to do to get your blog found, read and followed.

what are your trie Read More

Use These Premade Zaps to Kickstart an Easier Life One of the downsides of Zapier is undoubtedly its complexity; when you’re just starting out with process automation it’s almost a requirement to have some sort of premade indication as to what you can actually do. When I first started using zaps to Read More

Employing Google Drive to store information is a very convenient way to save your information. It has a lot of good features like collaboration, syncing, desktop programs and an ecosystem of apps that work well with it. A good overview of the basics, if you need it, can be found here. You get lots Read More

In 2013, Zenefits co-founder and CEO Parker Conrad made a bold statement at TechCrunch Disrupt: “If you’re an insurance broker, we’re going to drink your milkshake.” For a while, it seemed he would make good on this promise. Zenefits, the YC-backed free 2-in-1 HR platform and insurance broker, is c Read More

My guest today has built a seriously amazing business model. I would know. I’m a fan of it myself! Allison Schaaf took something she loves—helping people create amazing meals in their own homes—and turned it into a profitable and sustainable business called PrepDish.com. Read More