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Although customer relationship management (CRM) has more traction now, the concept has been around since the first business decided to engage with and keep tabs on its customers. The new infographic by Transcosmos Information Systems asks, “What Makes Up An Effective Customer Relationship Managemen Read More

Patient satisfaction and the bottom line of your hospital or medical clinic is directly linked with each other. The more satisfied your patients feel during their visit, the more your bottom line improves. The improved level of satisfaction should also reflect in your HCAHPS scores, which is a deci Read More

Email automation has become the standard approach for marketers all over the world. This summer we decided to ask how it is done best. Read More

As is the case with other kinds of online enterprises, SaaS applications can increase their market presence through creative application of appropriate conversion rate optimization strategies. UX-related optimizations are especially valuable, as SaaS products rely on long-term customer engagement f Read More

Google has released its most significant update to the AMP testing tool since 2016. In addition to accessing the tool at its usual destination, you can also test AMPs directly in search results. Read More

Do you split test your Facebook ads?

Looking for a more effective way to test Facebook ad variations?

The Facebook Dynamic Creative ad feature automatically tests multiple variations of a single ad.

In this article, you’ll discover how to use Facebook’s Dynamic Creative feature to reveal t Read More

Cindy Fassler of Professional Career Placements breaks down how to have a less stressful holiday season in the office.
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A business process consultant is someone you can hire to help document and format your workflows into repeatable systems and processes. They may also advise you on how to improve your processes, help get your business process management (BPM) program running smoothly, and so on.
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If you're discussing an idea for a mobile application with potential co-founders and contractors-before you've been able to build and release it-how do you go about protecting it? Read More

Are you ready to make the transition to an online store? If so, here are ten ways to try and keep your business safe and protected while selling online. Read More