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You can’t force innovation into your business. But adding the right pieces and cultivating a culture conducive to creativity can help put everyone in an ideal frame of mind to be more creative and innovative.

If you want to succeed in today’s highly competitive market, it’s imperative to build a Read More

For most entrepreneurs, owning a small business means longer working hours than everybody else. The average small-business owner works 52 hours a week, according to a study by New York marketing firm Willard & Shullman. Meanwhile, May figures from the U.S. Bureau of Labor Statistics indicate that t Read More

Are you having trouble making ends meet? Do you need to find a way to generate some extra income? If so, which way do you go? If you’re like me, you can check the myriad of business opportunities that will allow you to earn money. However, you may soon find yourself buried in more material that you Read More

It’s true: creating a good name for your business or products is crucial to long term success. In general, business names should be short, easy to say and spell and the product or business name should “stick” in the minds of the consumer. That much we know. Read More

Michael Gerber wrote a very popular book entitled The E Myth Revisited about the myths of Entrepreneurship. He explained that there are three skills necessary for an Entrepreneur to win. Gerber said that entrepreneurs must posses and exercise all three of the following skills to succeed at business Read More

The selection of the right product or service is critical. In fact, the choice of a product or service for your business can make or break your business. Choose a product that requires significant production capital when you have none and couldn’t find any, and your business is compromised from the Read More

Last week, I began working on my first commercial Facebook marketing project, but faced difficulties deciding where to begin. After doing some research and brainstorming, I came up with 10 questions that I feel all initial Facebook marketing plans should address. Should you find them not useful, le Read More

The mobile space is really gaining ground and increasingly companies and individuals are starting to get more traction through this medium. Just take for instance Read More

Data driven marketing, personalization, customization and more makes the focus on your customers and their needs. And it makes you more money--what's not to like? Read More

Striving for improved and shorter sales cycles is a must, but the is a point of balance, beyond which things tip against you and do more harm than good. Read More