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Taylor Nelson, growth manager at LoginRadius highlights here the importance of measuring social return on investment for a business. A must read article for social media marketers! Read More

Videos, if used smartly, can enhance your marketing mix. Learn how to start incorporating them in your small business marketing. Read More

Interesting article by Leah Klingbeil! Get into the article to explore 12 social media slang words you should probably know but you don't. Read More

According to a recent study, 89 percent of brands report success with their content marketing strategies.

The most effective formats? Articles / case studies (54%), videos (46%), infographics (43%), and research / white papers (36%). Unfortunately, companies also mention that creating visual con Read More

User Profile Data is one of the best sources of information marketers can collect about their customers. To know how, get into the article. Read More

Referral programs are the great way for businesses to reaffirm their brand to their consumer base. The article by Brittany Hurlburt suggests nine successful referral programs to help them out. Read More

Experts often tell us we should "break all the rules." But how do we do this wisely? How far can we go? Here's timely marketing advice for would-be social-media rule-flouters. Read More

Amid hundreds of marketing apps you can choose from, there are few must-haves that will optimize your marketing efforts. Know about them here. Read More

By Content Plan

Most businesses know they should blog. Many started to blog and failed. So what goes wrong? When talking to clients I hear two common excuses: 1. We don’t have the time. 2. We ran out of content ideas. Read More

Ready to launch mobile website for your business? Make sure you don't make these four mistakes suggested here by the CEO of LoginRadius. Read More