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Do you spend a lot of time creating the content? I’ve got a bad message for you. It’s the beginning of your way. It’s generally known that ‘content is the king’ , but a good content is not enough. Read More

Facebook live is a powerful way to deliver your content to your target audience. Cool 3rd party app like Ecamm Live will improve the quality of your Facebook live broadcasts in several ways. First let me say that this is a Mac only app but with it installed here is a short list of what you can do: Read More

As cyber criminals increasingly target businesses small and large, its clear an opportunity has been created for a totally different group of entrepreneurs. Namely these are people in the cyber security business, and with the increase in cyber attacks it's likely that growth will continue. Read More

In this episode, Robert and I explore Snapchat’s financials and suggest the priorities Snap should focus on to stay in the game. We also discuss content marketing’s future as an intrinsic marketing function that’s indistinguishable from the whole. Rants and raves include Wendy’s chicken nuggets and Read More

Not so long ago, training to meet the press and television reporters was a realm reserved for top business executives only. Now, even the earliest stage startup can rise to visibility or be forever lost by their first media spotlight, so it behooves us all to know the rules early. Most entrepreneur Read More

To get the most from your social media marketing efforts, you have to know your audience. After all, there are 2.8 billion people (including 7 in 10 Americans) using social media—a 22% increase from the previous year. Not everyone is using the same platforms or using them the same way, so here’s so Read More

Making affiliate sales on social media requires a carefully thought out strategy. People are on social to be social, not to be sold to. But it is possible to make some affiliate sales on social media if you approach it right. Read More

7 SEO content tweaks that even a monkey can do. That is, if you know how to train a monkey to use your computer and content management system! Read More

In the movie Field of Dreams, Ray Kinsella played by Kevin Costner constantly hears the saying “If you build it, they will come.” Spoiler alert, if you have not watched the movie, the prophecy did come true and people showed up to play or watch baseball on the field that Ray created. Read More

Some weeks are all sunshine and lollipops. This week is not that week.

Actually, all week we’ve been warning you of various colorful ways online professionals can shoot themselves in the foot. On Monday, I talked about a bunch of ways (around 30, I think) that people mess things up for themselve Read More