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Whether you’re a service business, manufacturer, retailer, or some other type of business, you want to know your industry inside and out. Read on for the kind of information you have to know very well, even if you don’t go to the trouble of writing it all out. Read More

Some entrepreneurs focus all of their efforts on designing and developing a new product, but fail to adequately plan for a product launch. Yet a launch event is often the best opportunity to capture attention, make a memorable impression and build buzz that gets people talking about your new ventur Read More

Many women who start working from home do so because they have children and plan to supplement the family income without taking time away from the kids. The work at home moms (WAHM) who actually succeed, do so because they have established clear goals for their home-based business.
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I've been involved in online business for the better part of four years now, and if there is one thing that's remained true, it's that the best way to learn is through case studies. No matter what you're looking for, there are case studies out there, and more often than not they're the best resourc Read More

Think of the executive summary as a one-page business plan – it provides a comprehensive overview of all the elements that will make your business model a success. Since it’s likely the first impression that investors will get from your company, the executive summary is your best chance of grabbing Read More

Spark Business IQ by Spark Business from Capital One aims to keep business owners inspired and on the path towards growth and improved financial management through news, tips, tools, and business stories. Visit Spark Business IQ to help ignite positive change for your business today. Read More

Believe it or not, it is possible to create content in partnership with your subject matter experts (SMEs) in a way that won’t drive you stark-raving mad, and in Episode 123 of the Content Marketing Podcast, we'll show you how. Read More

It's getting more difficult to get good reach on Facebook. Here's what one small business owner did to boost her Facbook Organic Reach by 3000 percent. Read More

You may have remembered way back when I was hit with a Google penalty here. Ouch! Right? I hope you haven’t been hit by one or get hit by a Google penalty in the future. That’s why I’m writing and revealing about this one for you. Read More

How do you challenge the buyer’s wrong premise, one they are about to make a wrong decision with, without challenging the individual? Read More