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Did you know that 61 percent of employees feel that employers are taking a good care of them in the office when hot beverages are provided in the office? Behold – the underrated impact of break rooms in workplace productivity! Read More

5 content marketing strategies that have given us the best results, allowing us to reach millions of users in 5 countries throughout Latin America. Read More

Hello and welcome to episode 41 of the Content Champion podcast. On the show this time round, I’m delighted to be speaking with Claire Mitchell of The Girls Mean Business.

An experienced entrepreneur and marketing professional with over 15 years’ experience, Claire is buzzing with practical, dow Read More

If you sometimes feel that either you our your team are not getting the results you want, then one of these 4 "killers" might be to blame. Eliminate just 1 to DOUBLE your productivity. Eliminate all 4 and you're unstoppable. Read More

Some advice for startups on how to make sure their messaging resonates with target audiences. The keys are being customer-centric, and focusing on the value and benefits delivered by your product. Read More

Too many people involved in your digital marketing campaigns can cause huge problems for your brand. What are these problems and how can you solve them? Read More

It’s surely possible to create your newsletter using Microsoft Word. And at first sight it looks pretty easy: you create a new document, click on the Page Layout tab, select the number of columns you want, start entering your content, add an image… Etc, etc.

But it’s not quite that easy, to tell Read More

You probably wouldn’t dream of loaning large amounts of money without credit information on the borrower, right?
But do you pull credit reports on the companies with whom you do business?
The comparison is clear enough: In business-to-business transactions, credit is often extended directly or in Read More

Marketing professor Mark Ritson has recently attacked the value of social media. Here's my response, and why it's wrong to generalise a successful medium. Read More

Centralized remote management helps data center managers effectively consolidate various physical and logical data center assets at a single location, paving the way for optimized energy consumption and therefore increased IT savings. Read More