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One of the big reasons organizations shy away from blogging and social media is the constant requirement for fresh content. Like any marketing channel, social media channels need to be primed in order to deliver an audience. - See more at: http://diymarketers.com/how-to-repurpose-content/#sthash.k Read More

No matter how many degrees you have or maybe even an MBA – no one really teaches you HOW TO BE A MARKETING MANAGER! This has always been a peeve of mine. After getting a marketing degree and then an MBA – I learned a lot about theory, strategy, buyer behavior, multivariate regression and segment Read More

If you’ve been following this “Competitive Advantage” series (an introduction and what’s important to your customer) , you might have noticed that it’s not that easy to come up with a really good competitive advantage that will get your ideal customer to choose you. - See more at: http://diymarkete Read More

The following discusses 6 key tactics on how you can overcome this challenge and get through to your targeted audiences using effective email marketing strategies. Read More

It’s always painful to have an opening on your team. Often, the person you’re missing was someone you relied on; someone who got stuff done! Now they aren’t there; and who’s getting that stuff done? It’s probably you (in one way or another). That open position is dragging you down. It’s no wonder t Read More

The power and influence of paid media advertising, including print ads, TV commercials, radio, and even online digital campaigns is waning, in favor of unpaid earned and owned messaging from your website, social media, key market influencers, and existing customer word-of-mouth. But startups need t Read More

I am not an SEO expert. I am an SEO practitioner. You and I should not claim to be an SEO expert if we cannot show positive and credible track records. Read More

While a lot of work at home jobs are phone-based, the Internet has opened up a new breed of customer service that does not require being on the phone. In fact, live customer service chat is becoming more and more popular everyday. Some of these chat positions do require background knowledge of a sp Read More

Do you think your success also lies in the way their site is built? I'll use ContentLook to see how a site stand's Read More

Focused planning is a key component for every successful business. Business planning, strategic planning, marketing plans, even short term project plans count. Succession planning and retirement planning too. In whatever format, a focused plan includes clear direction to a company’s success.

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