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The following aims to explore the merits of using paid search marketing for your business and how it can be a most cost-effective tool that you can have in your marketing arsenal. Read More

The following aims to explore the merits of using paid search marketing for your business and how it can be a most cost-effective tool that you can have in your marketing arsenal. Read More

Social media sounds like an easy platform that hotel managers can do from time to time. If an important event is coming up on the calendar, a page on a website is done. Read More

Most business mentors tell me that the single biggest problem they have to deal with in small companies is the lack of open, honest, and effective communication, both from the top down and from the bottom up. Some entrepreneurs forget that talking is not communicating. Fortunately these skills can Read More

If you’ve always dreamed of finding your freedom by running an online business or blog, perhaps even from an exotic location, then you’ll love my latest podcast with Ryan Biddulph of Blogging From Paradise. He can help you turn that dream into your new reality. Read More

If SEO is part of your whole digital marketing strategy, here are 25 holistic tips to ensure that it'll fuse in perfect harmony with your other business strategies so they can work as one and generate great results. Read More

The Wall Street Journal reports that in 2015, Facebook will restrict the commercial posts Facebook allows on pages. While this move will affect all businesses, especially small businesses, there’s several things small business owners can do. Read More

I’ve helped put deals together that took months and months, yet when the deal was done, one or both markets didn’t respond as both parties had hoped, resulting in a waste of time, money, and potentially reputation. This is why I developed this "minimum viable product" approach to doing deals. Read More

What sets your business apart? The answer to that question usually leads entrepreneurs to define their unique selling proposition, or USP. To help entrepreneurs create a unique selling proposition, we’ve written this handy guide to walk you through the process. Read More

In online terms, social media customer service is a low hanging business fruit and an area where you can steal a march on your competitors during 2015.

Usually around this time of year, I write about those online marketing trends that I expect to feature heavily during the following year. Howeve Read More