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Social scientists have found that content sharing has become an important part of how people form their identities. So how can you leverage this to create content that is in-line with your brand's identity and your consumer's identity?

Take a look this infographic, created by frac.tl team, and l Read More

It’s that time of year when many businesses start to ramp up their marketing efforts to make the most of the Christmas and New Year period. But what’s the best way to go about it? Do you send out more email as the holiday period approaches, or do you come up with a strategy to help you to reach the Read More

If you’re reading this now, you’re probably an entrepreneur who’s thinking about launching a business. If so, you’re about to learn some valuable advice that can make or break your success as a startup founder.
Over the course of nine seasons, ABC’s Shark Tank has given hundreds of entrepreneurs t Read More

For most people, the holidays are a busy time filled with family, parties, and travel. Business people are often faced with a dilemma: Enjoy some time... Read More

Sales has changed SO much in recent years with the digital age. So how do you keep up with it? Brad shares some of his best tactics on the My Marketing Cafe blog. Read More

One of the worst things for a company is missed sales opportunities -- potential customers who come to the site and leave without entering the marketing funnel by providing their email. Sadly, 94% of visitors don't leave contact information on a B2B website. How do you capture a potential customers Read More

Here are some good reasons why adopting cloud computing technology can benefit your small business in term of competitiveness and productivity. Read More

We remember some ads, but immediately forget others. To make sure that your ads will be memorable for a long time, here is what you need to know. Read More

Giving gifts can be one of the most fun parts of the holiday season, and a gift that really speaks to someone can go a very long way towards building a stronger relationship. Here are some general tips for giving a gift that is both thoughtful and business appropriate. Read More

Twitter is second most popular social network in the world. Read this post to find quickest way to get your first 100 Twitter followers. Read More