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PR can do wonders for your startup or small business, but not all strategies have proven to be effective. We asked 16 entrepreneurs from the Young Entrepreneur Council to share the one PR strategy they think all startups and small businesses should stop using, and why. What ones do you agree with? Read More

Surveys can be a great source of information about your customers or your employees. But in order to get the most out of that information, you need to be able to analyze and interpret the results. Finding the most valuable information within piles of survey results requires some work. Here are a fe Read More

10 ways you can get more email and newsletter opt-ins for your business or website. Marketing with email is a quick and power way to grow a new site. Read More

Harvard business professor Clayton Christensen is renowned for formulating the theory of disruptive innovation—which describes novel products or services with the potential to revolutionize an industry, and displace incumbents from their market position. In his 1996 book The Innovator’s Dilemma: W Read More

Going into the new year, there are some big developments brewing around the ways that consumers spend and interact with businesses both large and small. For independent entrepreneurs to remain competitive, they need to be one step ahead of the rest of the pack. Read More

These days, your business needs an online presence. It is an important component in the process of marketing your business to an online audience. The primary objective when building a website is to market your products and services. Read More

The following will teach business owners the top 7 effective strategies that they can perform to achieve a successful holistic SEO campaign. Read More

The term “customer” is among the most elastic in management theory. Who are your business customers? Is your small business among those that claim that their strategies are customer driven? No matter whoever you think your customers are, it is essential to know that your business can not survive wi Read More

Do you have a service or product websites but you are only getting a small number of referral traffic from Google and other search engine? Have you got all the basics in place – a well-designed website with detailed products or services, contact addresses and portfolios, but still no good prospect Read More

I work on hundreds of kiosk designs and marketing materials for businesses. Whether they are large scale corporations or small businesses taking off, I think that all businesses should be actively concerned about their branding and what they convey with that branding.
Something as simple as the co Read More