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Mixing in stories from the field can energize your content and help you connect with your audiences. Five tactics to get you started. Read More

Picture it. You walk into a lovely store, and the first thing the salesperson says to greet you is, “Good morning! What would you like to return today?”
The next person who walks in behind you gets, “Hi there! If you didn’t mean to come into this store, the exit is just over there where you came i Read More

The Big data era is well on its way to open more vistas on identifying right talent. This article speaks on the why the science of Talent analytics brings you the one you are looking via intelligent hiring. Read More

Learning to write professionally is one of the best things you can do in your life, not only is it a gateway to learn more about yourself, and your way of thinking, you can actually earn some really good money just by typing out words. Read More

As a blogger you’re focused on building a community of followers who are interested in what you have to say. This is an instant niche market for selling your unique products. With the right approach, you can easily leverage your existing audience and create a new profit stream for your blog. Read More

How indulging bad customers can do more damage to your business than having no customers at all and how to spot and avoid those troublesome clients before they contaminate your business. Read More

Has the organic reach of your Facebook page dropped to nearly zero? It seems an unavoidable phenomenon in the evolution of Facebook. There are still ways to maximize your reach on Facebook organically and make your posts more visible. Here are some suggestions about how to maximize your Facebook e Read More

Terms and conditions help protect online retailers from liability claims. They also specify website policies regarding things like consumer information and product handling practices. E-commerce terms and conditions are relatively easy to construct, but for state specific or elaborate legal details Read More

Continuing our Storytelling 101 series by talking about the one thing that every content marketing story needs: a hero. Read More

A guide that could form the cornerstone of your content marketing strategy.

This post details how to find questions that people are asking and how to use your online content to answer them effectively.

This allows you to tailor content specifically to your target market a Read More