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An email zombie is defined as a lead that engaged with your organization at some point by opening your marketing emails, but hasn't for a period of time. Sending messages to an email zombie puts your organization's IP address at risk of being blacklisted, preventing you from deploying any emails at Read More

Well, we've made it to the finish line... and all good things have to come to an end.

I think I've covered everything single thing I'd do differently if I had to start from scratch again.

Some pearls of wisdom here for those who aren't getting the results they would like in their business. Read More

Today marked the fourth day of Leeds Business Week and I can assure you it did not disappoint. But before I give you my round-up of the day, I would first of all like to say a fabulous thank you to the team at The Yorkshire Mafia for another great day – Becky Black, Nicola Kaye, Becky Joy Gorman an Read More

In business, few rules can truly stand the test of time. Ironically, one such rule is that you should always brace for change. This change can take you to unexpected places and sometimes cause you to uncomfortable decisions like changing the very core identity of your business. Read More

Diversity in workforce brings different ideas and thought process which unifies people and organizations.The article focuses on importance and benefits of having diversity. Read More

This was a question I received from an agent in Atlanta via Twitter last week. Ironically, I am writing this blog post from an airport on my way t Read More

Based on research from the brain, psychology, and marketing, here are 10 tips small business owners and professionals can use on web pages, blogs, and eNewsletters to persuade people to take action. Read More

In this article I show you seven basic (and a few advanced) website design tips you can implement quickly to help you grow your conversions, leads, and sales. Read More

Your holiday marketing strategy shouldn't be about bombarding your customers with ads. Here are 4 ways you can show customer appreciation this year. Read More

Here’s your secret weapon for winning any negotiation… this cool infographic has the power to make a... Read More