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Whether we like it or not, people judge us based on our looks. First impressions matter more than we'd like to think. In the business world, first impressions are even more important. Read More

Selling features rather than benefits is without doubt one of the most common content and copywriting errors.
Here's how you actually start converting your prospects. Read More

It serves me right for not paying enough attention, but even so...

Yesterday I sent out a second email to correct a silly mistake I made in the main email. And I got a couple of interesting replies to that. Read More

An easy-to-read infographic on how travelers book and plan their travels and what devices they normally use.
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Writing content doesn’t need to be a difficult task. In fact, we can all write, so it’s just a matter of knowing what to do to make it easy.

In this post I want to share some simple tips with you that will really help with writing content that gets attention and helps you stand out from your c Read More

The infographic from CEDR HR in Tucson, Arizona depicts statistics about the millennial population in the workforce today. With facts about the diversity of the population, what they value and how to attract them to companies. The infographic gives managers a better idea on how to appeal to the mil Read More

Do you want to reach more people with Google+ hashtags? This article shows how to find hashtags to reach the right people on Google+. Read More

Are you still charging by the hour and following a time-for-money business model? On today’s show I share why this model will stunt your business’s growth, and what you should be doing instead.
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There are a number of offline and online marketing strategies that can help boost your business brand and connect with potential customers. Here’s a closer look at four of my favorite tactics and a couple tips to maximize your efforts from them. Read More

Growth is a central tenet of business. Being able to continue on an upwards trajectory means being able to develop and expand healthily, rather than stagnate or falter. But for start-ups, it can hard to find ways to move forward. So what are the best ways to expand a business without having to inve Read More