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“So you’re concerned about your ability to focus on your job because your hobbies distract you.”

He is supposed to be helping me. I have already told him about how my technical speaking schedule is burning me out and he’s still talking about it like it’s a bad case of stamp collecting or a model Read More

Building a compelling marketing strategy requires understanding the unique characteristics of a company's customers. In the wildly popular young adult book and film trilogy "Divergent," characters are sorted into one of five categories based on their dominant personality traits. Read More

When you’re RUNNING A SMALL BUSINESS, you want to use every outlet available for marketing that you can.
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“SEO is dead”.

I’ve seen those words written so many times that I’ve lost count.

Here’s the thing…

SEO is not dead, far from it in fact.

Then there are the comments flying round about how social media and content marketing are the new SEO.

Wrong.

The truth is that these are all ju Read More

So, you’ve done keynote speeches and breakout sessions. But are you qualified to be a master of ceremonies? The master of ceremonies is basically the person that keeps the event moving and sets the tone. They act as the official host. Quite often this position goes to a comedian. Read More

So, you’ve done keynote speeches and breakout sessions. But are you qualified to be a master of ceremonies? The master of ceremonies is basically the person that keeps the event moving and sets the tone. They act as the official host. Quite often this position goes to a comedian. Read More

Starting and running a company is a team effort. Yes, it takes a leader (entrepreneur), but you can’t do it alone, without a team. Maybe only you and a co-founder comprise the team at first, to provide key skills, back you up, and test your ideas. As the startup grows, the team has to be able to re Read More

“We’re hiring COPYWRITERS!”

As often as this phrase is seen, sometimes you are left wondering what in the world the job of copy writing even consists of. The dictionary refers to COPY WRITING as an advertising gimmick; mainly promoting a product in hopes that it will help produce more sales. Read More

"It isn't easy to predict what marketing strategies will produce viral content. To be sure, we've seen some blundering attempts recently, but take heart: There are some consistent elements in successful campaigns that your brand can follow." Read More

There's a grand misperception among business owners and social media users that follower counts are extremely important. Too much talk and emphasis is placed on how so-and-so has one million followers. The reality is that after a point, none of that matters. It's true that a new business Twitter ac Read More