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In this episode I’ll be talking about 15 free advertising methods that you can try right now to get more customers. Also, I’ll be answering some reader emails and in the toolbox I’ll talk about the service I use to get my advertising materials designed professionally for a very affordable price. Read More

Are you spending a lot of time in your Facebook Page, but you aren’t getting the ‘Likes’ and engagement your business needs? Is your Facebook Page growing or has it stalled? Which Facebook Page strategies are you using to grow your business?
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Today’s topic is about how to be authentically successful in your business. Let’s face it: being an enlightened entrepreneur as a coach, an author, a speaker, a trainer, a leader and an expert, what I love to call Enlightened C.A.S.T.L.E., our authentic business success requires us to look within b Read More

Crowdfunding innovation is developing everyday, but now there is a new way businesses can leverage the technology – internal employee crowdfunding. Many large companies battle with increasing employee engagement across departments. Read More

There is a thin line between success and failure in startup businesses and it is in form of efforts you put to it. At the end of the day everyone wants to be successful but the input you dedicate to your new business is in direct proportions to how far you go in terms of success. Read More

Yes social media can be effective and efficient means of marketing your business, especially, if you get it right. But do you think social media is right for your small business marketing? Do you have the time and resources for social media? Read More

If you're not analyzing your marketing results, you can't determine what's working and what's not. Here's how to do better. Read More

Many business people in the public eye sometimes have to deal with embarrassing media reports which can cause a lot of problems.

As an author of a popular managing fear book, here are a few tips I use on dealing with these kinds of unfriendly media reports.
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Every brand has a personality behind the corporate logo. Consider your values and best traits and put together a living personality document. Read More

A compilation of facts and figures about good old email marketing to help with your business, and top 10 email marketing stats marketers should know about. Read More