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CRM, rather than becoming the savior of the sales person, frequently becomes the bane of the sales person. In their haste to implement CRM, companies put the total responsibility for the CRM system in the hands of their sales people, and tie their sales people’s hands by asking them to become data Read More

Enabling sales does not mean collecting data; enabling sales means providing data in the easiest method possible. Profit derives from user enablement, not data entry. Read More

Accurate forecasting is an oxymoron! The good news is that this is an area in which CRM software implementation, along with a solid customer-centric business strategy can be of great use. Read More

When replacing a CRM system, remember that the success of the new system is found when you don't repeat the mistakes in the implementation of the current CRM system. Read More

This point is nothing new. You have heard it over and over again, CRM is a BUSINESS STRATEGY. It’s about focusing on your customer by aligning your culture, process and technology. Ask yourself this, “which is more important, understanding my sales team, or understanding my customer?” Read More

CRM strategy implementation becomes a process of developing a relationship with a trusted advisor. A CRM facilitator will help to assure CRM is an investment, not an expense. Read More

The most expensive software is the software that isn’t used, Resolv promises to your CRM vision deeper and wider, allowing your team to fully harness CRM. Read More

The reality is that change is a necessary part of our lives and certainly a necessary part of business. As leaders, we need to become the organizational symbol of change and encourage our employees to search out improvements in our processes. We need to be proactive in finding a new and different Read More

There is an insistent flow beneath the surface, often out of site, that agitates the structure, weakening and separating it. Soon the close friction with each other is lost and the solid mass breaks apart. Soon the result is a soupy pool that insidiously appears as a solid organization. Read More

All four will not only improve your overall CRM success, they will give your people more time to do what they were hired to do. Imagine having a sales person with more time to sell! Read More