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For about 40 years, companies have been making efforts to go green. Here are my first five tips (out of ten) for going green in business. Some of these have been around, but others may be totally new to you. This is my first contribution to BizSugar, so I'm testing the waters with this article Read More

In that regard, I've decided to compile a list of time-tested copywriting techniques to help improve your sales conversions. Please don't look for anything new here. Like I said earlier, these time-tested techniques are just as effective today as they were fifty years ago Read More

As I tried to reassure people that social media is merely a set of tools that allowed people to communicate, much like pen & paper & e-mail, one analogy used for social media that particularly struck me was that of the old corner shop Read More

Have you noticed how expensive viral marketing seems to be getting these days? About 6% of marketers’ digital budget is invested into viral campaigns. To be honest, I feel that this sum is ridiculous; given that it’s not a sure-fire way that the campaigns will takeoff successfully. Read More

Very inspiring examples for small biz owners to study. Cool.

The official agenda at National Small Business Week is now over. And the winners are ... Waymon Armstrong, of Engineering & Computer Simulations Inc. Read More

Business owners can often lose themselves in the day to day running of the business. Effective management of time and resource is critical for success. How do you stay out of the swamp Read More