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Frank Strong discusses small business marketing through Facebook. Join the conversation and let us know what success you've had with Facebook Marketing. Read More

The franchise industry is finally embracing social media marketing. It's a proven way to create buzz, brand awareness, and two-way communication. Right? Read More

Do you know the difference between sales and marketing? It's simple but a lot of people have a tough time figuring it out. Read More

Last week on SmallBizTrends we discussed some of the new changes being made to Facebook brand pages designed to increase communication between brands and users. Read More

New social media tools reviewed: here are the favorite tools discovered in the last 6 months by our social media experts. Read More

Do you think you have this franchise thing all figured out? Really? How much research did you do? Did any particular marketing messages influence your decision to move forward with this... Read More

You can launch a website but, with no visitors, what’s the point? The key to success online is constant, cyclical promotion to key interest groups. A list of what to do, when. Read More

Most small retailers (51 percent) believe there is a growing ‘buy local’ sentiment in the U.S., according to the American Express OPEN Retail Economic Pulse, a survey of retail small business owners with storefront locations. A majority of those surveyed (55 percent) believe that ‘buy local’ campai Read More

As small business owners, many of us fear failure. In the past few years, with the economy struggling, you may have come closer to failure than you ever have before. Perhaps you had to close a location, lay off employees or cut your own salary. The changes probably struck cold fear into your heart Read More

Great startups these days start with innovation, and then take it up a few notches to make it a revolution. An example is Google, who turned a new search technology into a tool that most of us couldn’t live without. As an entrepreneur, how do you know if you have the potential to innovate, and what Read More