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I have to remind myself that not everyone is a writer like I am. That sometimes businesses struggle to hit the mark with their blog content (if they didn’t, I’d be out of business). Still, I know that often, entrepreneurs are willing to make their blog content better…only they don’t know how. So le Read More

It’s 2018; the age of the customer! And our younger generations are more savvy than ever before.

Time to change, if your website is exploiting any questionable conversion tactics…

With this in mind, let’s dive into some of the best (by that I mean, worst) examples of cunning dark patterns des Read More

Even if you were on the fence about buying that product, a recommendation or an endorsement from the person you trust will surely make you buy it!

So focus on building trust.

Be honest and transparent when you make product promotions or recommendations.

It will take some time. But you will Read More

Want more conversions from your organic social media traffic?

Wondering how to set up a sales funnel for your social media visitors?

In this article, you’ll learn how to convert more social media visitors using a sales funnel. Read More

Companies are allocating more budget to marketing, year on year. Without the knowledge to efficiently and effectively spend, those marketing dollars are going to be wasted…

Generating leads, actually proving ROI, and securing budget in the first place are the top three challenges that collective Read More

‘Customer Experience’ (CX) is the measure of a customer’s opinion and sentiment towards your brand and the value it provides based on the customer’s entire journey, from first to current touchpoint.

So, how exactly does this translate to business success?

Again and again, people naturally gra Read More

Do you want to know the types of quality content that will get you noticed in 2018? If you are a content creator who produces these 7 types of content, you'll get the online attention you deserve. Read More

Conversion rate optimization is essential for any website.

However, the undulating Software-as-a-Service (SaaS) business model demands particularly impeccable attention to detail and ongoing CRO experiments.

Ready to optimize your SaaS website for maximum sales and engagement?

Be sure to Read More

Are you using background music to enhance the production level and quality of your audio and video content? I was surprised to hear that my audience likes it better when I add background music to my content. And although it might not be my personal preference, we have to give our audience what they Read More

SEO is rapidly changing from one year to the next—even from one month to the next. Business owners and marketers have to adapt quickly, but it’s still possible to give your business website the edge on your competition. Read More